Meet Hillary

Hillary Bullock is a marketing and communications leader who’s dedicated to achieving social impact. Her professional experience spans more than 15 years working with nonprofits, government agencies, political campaigns, and small businesses.

Hillary seamlessly toggles between work as both a strategist and a tactician. In previous roles, she has:

  • Crafted strategic communications plans

  • Led organizational rebrands

  • Garnered unprecedented levels of media attention

  • Navigated communications crises

  • Designed sophisticated digital marketing campaigns

Hillary’s broad and deep expertise has made her a sought-after voice in the nonprofit sector, and she occasionally consults on special projects as time allows.

She is a member of the American Marketing Association and is active in her local chapters of the American Advertising Federation and the Public Relations Society of America.

Current Role

Hillary now works exclusively as a marketing and communications consultant. Her current and recent clients include a wellness brand, a farmer’s market, several mental health therapists, and a forthcoming author.

Her last in-house role was as Senior Manager of Digital Marketing for ISTE + ASCD, a recently merged $60 million nonprofit in K-12 education. When she joined the legacy ISTE team, Hillary was responsible for shaping stakeholder experiences across websites, social media, and paid media/digital advertising. Following the merger, she led social media, paid media/digital advertising, and web improvement initiatives for ISTE, ASCD, and the forthcoming parent brand.

Education

Hillary holds a B.A. in Sociology/Anthropology from Transylvania University (Lexington, Ky.) and an M.S. in Communication from Northwestern University (Chicago, Ill.). During her time at Northwestern, she also earned Certificates in Crisis Communication Leadership and Creative Branding & Design.

Outside the Office

Hillary calls Louisville, Kentucky home. When she’s not busy with work and professional development, you can find her listening to psychology podcasts, reading memoirs, exploring Louisville with friends, and learning to become a better cook.