I craft strategies to garner audience support and establish systems to measure their effectiveness and impact.

I formulate compelling press materials, plan seamless media events, and train stakeholders to represent brands.

I collaborate with executive leadership to streamline communication and foster engagement.

I liaise with stakeholders to conduct market research, clarify brand positions, and protect brand integrity.

I surface compelling stories and select the most effective tactics for reaching target audiences and achieving desired results.

I design and manage websites (often in tandem with agencies) that convey facts, evoke emotion, and cultivate trust.

I create campaigns and messages that nurture brand loyalty and produce measurable actions and impacts.

I utilize strategic platforms to reach new audiences, share compelling content, and engage with stakeholders in real time.

I lead multi-channel campaigns to reach the right audience in the right place with the right message at the right time.

I create print pieces (often in tandem with graphic designers) to reach clients/customers, donors, and prospects.

Essay describing the relationship between external and internal communications

Slide deck for a group presentation that pitches a new brand marketing strategy

Discussion board post about a simulation of leading organization-wide change

Paper examining philosophical approaches to dialogue and analyzing a real-world situation

Discussion board post about using dialogue to encourage cooperation among teams

Discussion board post about using dialogue as a leadership strategy, especially in conflict

Slide deck for a group presentation that uses visual frameworks to tell a data story

Paper applying team science and small group communication to a real-world situation

Discussion board post about my role in facilitating knowledge sharing and innovation

Research tools (survey and focus groups) applying classic research approaches and data

Paper applying a strategic communication mindset to a real-world situation

Essay exploring two-way symmetrical public relations with difficult-to-address groups

Slide deck and leave-behind piece for a presentation during a 24-hour case interview simulation

Essay reflecting on my results from the Clifton StrengthsFinder assessment